COMMUNITY PURCHASING MOTIVATION TOWARD LOCAL FOOD PRODUCTS: A QUALITATIVE STUDY USING NVIVO IN BARRU REGENCY

  • M. Rasda Prodi Agribisnis Perikanan, Jurusan Bisnis, Politeknik Pertanian Negeri Pangkajene Kepulauan
  • Ratnawati Prodi Agribisnis Perikanan, Jurusan Bisnis, Politeknik Pertanian Negeri Pangkajene Kepulauan
  • Mukmin Muhammad ITBA Al Gazali Barru
DOI: https://doi.org/10.33080/mrj.v9i1.483
Keywords: Local Food Products, Purchasing Motivation, Consumer Behavior, Trust, NVivo Analysis.

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Published
2026-02-20
Issue
Vol 9 No 1 (2026): Vol 9 No 1 ( 2026 )
Section
Articles