The Influence of Digital Marketing and Electronic Word of Mouth on Consumer Purchase Decisions among MSMEs: :

The Influence of Digital Marketing and Electronic Word of Mouth on Consumer Purchase Decisions among MSMEs:

DOI: https://doi.org/10.33080/mrj.v9i2.549

Keywords: Digital Marketing; Electronic Word of Mouth; Keputusan Pembelian; UMKM; IBM SPSS Statistics.

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Published

2026-07-16

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