The Influence of Digital Marketing and Electronic Word of Mouth on Consumer Purchase Decisions among MSMEs:

The Influence of Digital Marketing and Electronic Word of Mouth on Consumer Purchase Decisions among MSMEs

DOI: https://doi.org/10.33080/mrj.v9i2.560

Keywords: Digital Marketing, Electronic Word of Mouth, Purchase Decision, MSMEs, IBM SPSS Statistics.

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Published

2026-08-26

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